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How to Maintain a Positive Online Reputation

It is essential for businesses to build a strong online presence. Furthermore, they need to closely follow their online reputation to ensure that it reflects the positive attributes of their establishment. A good online reputation attracts customers to your business while a bad reputation can severely hurt your bottom line.
It only takes one bad review to spark off a series of negative comments and publicity that will inevitably hurt your reputation. Effective online reputation allows you to always remain on top of any situation that arises – good or bad. Below are 5 simple ways to improve your reputation.

1. Follow Your Brand Closely

Brand Yourself and monitoring reviews allows you to know exactly what is happening with your reputation and control any positive or negative reactions that arise. There are several effective tools available that allow you to monitor your brand such as Mention. You may also choose to use Google alerts to see what online users post about you.

2. Update your Website, Blogs, and Social Media Pages

Relevancy is required if you want to rank well in search engine results. This means posting fresh content on a regular basis, implementing effective social media strategies and using white hat SEO tactics. If possible, outsource talent to help you with content creation because this allows you to concentrate on your business.

3. Use Strategic Response to Handle Bad Press

When facing bad press or a PR disaster, your first instinct will be to respond immediately to your detractors – don’t. It is better to buy yourself time to cool down, gather your thoughts and any other relevant information on the matter, and seek advice on how to manage your PR going forward. Do not respond negatively or attempt a cover-up.

4. Admit Mistakes and Fix Them

If your business made mistakes, admit it and start fixing them. While you do not need to go into details, owning up to mistakes and apologizing is the quickest way to prevent further fall-out and damage to your reputation. Afterwards, start working to win back your reputation and trust.

5. Build Strong Relationships Through Positive Interaction

After establishing your brand and online relationships, continue to engage your audience with useful content to build a strong fan base. This is because people will always defend what they love.


Living In The Age Of Your Online Identity

The internet has changed lives around the entire planet. Some changes have not been for the better when it comes to online reputations. This fact has become a harsh reality for University of Missouri assistant professor, Melissa Click. After being filmed bullying and harassing student journalists on the campus. She insists that “The words that came out of my mouth came out of the dark crevices of my brain. I didn’t mean to be the cause of violence.”

Even if this is the case, her reputation was instantly and permanently tarnished to a severe degree. The result being criminal charges and 100 Missouri lawmakers asking for her removal from the teaching position. No matter how convincing she may be in her apology and defenses, the video of the incident speaks volumes. It will continue to do so for years to come. No amount of words will erase those images from the internet or the feelings stirred up in the people who view it.

The video of her outrageous behavior will always be there to remind the public. This is where online reputation companies like Status Labs come into play. They are an international reputation management firm that helps keep your image intact. Whether it’s a high profile individual or a leading brand, they are responsible for maintaining your image’s integrity. The company has creative solutions for each individuals needs. They are highly skilled with crisis management and SEO for example.

The company can not only help you maintain your image, but they can also help your business to increase brand exposure or clean up some digital footprints. The case by case way they approach reputation management makes them very efficient. Whatever the case may be for you, whether it’s social media, PR related or simply looking your best online, it’s what they do. With over 1,500 clients in 35 countries, they have the know how to maintain your sparkling image. Follow Status Labs on Twitter @statuslabs to keep up with their changes and events.

This is something that is becoming exceedingly more necessary in this day and age.

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